Lay it out, and bring it together.
I've spent years working with The Clymb and it's small in house Creative and Marketing team. The quality and quantity of work this team produced was impressive, especially with the lightning speed nature of the company- and we delivered results. The company has sent a lot of emails since 2009, some with a single purpose, some lasting the length of a few week-long campaigns. Not only did we use emails to sell things, but to tell stories, and our reach extended to social outlets and with partnerships- far beyond. With a strong sense of brand voice and design, we set every day to make something worth looking at. Cohesive well rounded, multi-platform editorial storytelling was our bread and butter.
Holy Email ...
The company has an aggressive email strategy, often sending a second email after our usual morning send (forgive us), and that requires the rhythm of the design to change to keep the audience engaged. Sometimes the email highlighted a themed of sale, a specific brand, or a small collection of noteworthy products.